ABOUT
BLOG
RESEARCH
POSITIONING
HOME
MAGNITUDE
12 million
The largest recorded number of viewers for a single digital performance;

On April 23, 2020, Travis Scott premiered a song featuring well known rapper Kid Cudi through Fortnite, a popular multiplayer battle-royals game. A previous concert held by Marshmello racked in only 10 million viewers.
900
The number of users who logged on to the Coalchella server in the first second it went live;

Similar to 900 people trying to enter a physical venue at once; the server crashed multiple times and many people were unable to join. Those who did were met with extreme amounts of lag, a possible boot from the server, and overheating computers as they tried to keep up with the in game traffic.
Approximately how much it costs to put together and host a virtual music festival;

This data was taken from the financial details from the 2019 Mine Gala festival held by Open Pit. Fees included server hosting costs, PayPal transfer fees, music streaming costs, as well as domain name renewals for their website. This show also fundraised $1,400 for The Rainbow Road, an organization aimed at helping LGBTQ+ individuals find a path to safety.
$400
The number of future digital music festivals that are listed on EventBrite;

As the pandemic continues to rage on and we are restricted to our homes, online events and particu- larly music festivals have become increasingly popular. EventBrite is a website deicated to searching for and finding tickets for all kinds of shows and festivals, and is now a place to easily access a list of future online festivals to attend during social distancing and quarantine.
242
CAMPAIGN